Solving problems and emergencies

We were tasked with designing the latest safety kit for Michelin USA. Our goal was to innovate and win market share in the safety zone category. This was our answer…
Estudio Alpina

Design thinking

We focus on the user, understanding that in emergency situations you need trustworthy elements adaptable to different environments and contexts. You may want to use the devicein a car emergency, at a campsite or in a boat.

Estudio Alpina

Design and development

We worked with the client to define the Safety Kit's value proposition. The decided upon strategy is keeping the users connected and safe until help arrives.

Estudio Alpina

Product engineering

We turn ideas into reality. We define materials, technologies, and manufacturing methods. We build the necessary technical documentation to start industrial iterations.

Estudio Alpina

Function and usability

After testing the product with real users, looking for improvement’s opportunities, we understood that having a light that can be used as a flashlight or camping light was very convenient.